Abstract : Argumentation has Bath Towel become essential in any communicative process aimed at understanding and persuasion.Society is increasingly drawn to techniques of incitement, targeted propaganda, and boundless provocation.To interpret the Arab scientific heritage, rich with treasures that require thorough analysis, it is important to go beyond mere eloquence.The goal is Nail Whitening Treatments to achieve clear and impactful communication that moves and convinces the listener by evoking images and emotions.Thus, words no longer simply convey meanings but also generate emotional cues to guide conviction.
Keywords: Discourse, Argumentation, Speaker, Traditional Texts, Audience.